Toolkit Inspiration
In Spain, Esclerosis Múltiple España used invisible ink to print #MyInvisibleMS posters. The invisible symptom graphics only show up under UV light. This trick of the light does a great job at highlighting the unseen impact of living with MS.
Meanwhile, the Israel MS Society ran a workshop using the ‘What I want you to know about MS’ graphics. Members were given large print outs to share a personal perspective about living with MS. These messages challenged misconceptions and gave people affected by MS in Israel the chance to tell the world what it’s like to have MS.
The MS Society in Saudi Arabia (Arfa) has done a wonderful job adapting this year’s campaign artwork to develop their own resources. This bold, eye-catching design has helped to spread the #MyInvisibleMS message across the country.
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